Case Studies
Real-world examples and applications of AI techniques
Gousto (Packaging & Taxonomy)
CHALLENGE
Optimise food box packaging efficiency (traditionally manual). Needed to improve recommendation accuracy.
AI SOLUTION
Trained an algorithm to learn that certain food items pack better together based on volume and shape. Built a map of their food taxonomy (embeddings).
OUTCOMES
Saved £150k annually through efficient optimisation of packaging. Recommendations became far more accurate.
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ARAG
CHALLENGE
Needed to automate high-volume legal claims processing but could not tolerate AI hallucination or data bias due to severe legal risks.
AI SOLUTION
Built "Artie," a Legal Agent using Retrieval-Augmented Generation (RAG) engineered to remove bias and validate data against verified case history.
OUTCOMES
Achieved a 16x ROI (with potential annual savings up to $7 million). Reduced case handling time by 25 minutes per case.
Bristol Zoo Project—Gorilla Chat
CHALLENGE
Needed to bring the story of their new gorilla habitat to life and drive donations on the site.
AI SOLUTION
Built "Gorilla Chat," an AI-powered chat tool grounded in expert insights. Implemented robust safeguards (guardrails) against profanity and misinformation.
OUTCOMES
Created a unique and authentic chat experience for people to learn about the gorillas and the campaign.